Competitive Landscape & Market Gap Analysis
Objective:
- To identify and analyze the top direct and indirect competitors within a specific e-commerce niche and geographic market.
- To conduct a deep-dive SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each key competitor.
- To understand competitor pricing strategies, marketing channels, and overall brand positioning.
- To gauge customer sentiment and identify common feedback themes from online reviews.
- To uncover actionable market gaps that a new business can strategically exploit for a competitive advantage.
Description
Inputs
- [E-commerce Niche or Industry]
- [Primary Product Category]
- [Target Market Location]
Results
- Competitor Identification: A curated list of the top 5 direct and indirect competitors relevant to your niche and market.
- Detailed Competitor Profiles: For each of the 5 competitors, a comprehensive profile including a full SWOT analysis, pricing details for their main products, an overview of their marketing channels and brand voice, and a summary of customer sentiment.
- Strategic Market Gaps: A conclusive summary identifying three specific, exploitable market gaps based on the collective analysis of the competition, providing a clear path for differentiation.