Develop a Crisis Communication Plan Outline
Objective:
- Create a structured plan for managing and responding to organizational crises.
- Ensure clear, consistent, and timely communication with stakeholders.
- Protect brand reputation and minimize negative impact.
Description
Inputs
- [Type of Potential Crisis: e.g., Data breach, Product recall, Public scandal, Natural disaster]
- [Key Stakeholders to Communicate With: e.g., Customers, Employees, Media, Investors, Regulators]
- [Company’s Core Values (optional): e.g., Transparency, Integrity, Customer-first]
- [Key Contact Persons/Roles in Crisis Team (optional): e.g., CEO, Head of PR, Legal Counsel]
Results
- A phased crisis communication plan outline (e.g., initial response, ongoing communication, post-crisis analysis).
- Suggested communication channels and messaging for each stakeholder group.
- Recommendations for designated spokespersons and media training.
- A checklist for immediate actions during a crisis.