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E-commerce KPI Framework Generator
Objective:
- To generate a comprehensive and structured Key Performance Indicator (KPI) framework tailored for an e-commerce business.
- To define and explain the most critical KPIs across four key business areas: Overall Health, Marketing, Operations, and Customer Service.
- To provide clear, standard formulas for each KPI, making them easy to calculate and implement.
- To empower business owners to track performance effectively, make informed, data-driven decisions, and communicate business health to stakeholders.
Description
Inputs
- [Business Name]
- [Product Niche] (e.g., Fast fashion, Subscription coffee boxes, High-end electronics)
- [Business Stage] (e.g., Pre-launch, First Year of Operation, Growth Stage)
Results
- A Comprehensive KPI Framework: A detailed framework presented in a structured table, perfect for reference or for building a business dashboard.
- Departmental Organization: KPIs are logically grouped into four major business departments for clarity and ownership.
- KPI Definitions: For each KPI listed, the framework includes its full name (e.g., Customer Acquisition Cost), its standard calculation formula, and a concise explanation of its importance in an e-commerce context.
- Actionable Intelligence: The output provides the foundational knowledge needed to start measuring what matters and driving strategic growth.