Market Trend Analysis for New Product Development
Objective:
- Identify emerging market trends relevant to a specific product category.
- Understand customer pain points and unmet needs.
- Inform strategic decisions for new product features or offerings.
Description
Inputs
- [Product Category: e.g., Eco-friendly cleaning supplies, Smart home security devices]
- [Target Demographics: e.g., Millennials, Families with young children, Small businesses]
- [Key Competitors (optional): e.g., Brand X, Company Y]
- [Timeframe for analysis: e.g., Next 12 months, Past 2 years]
Results
- A summary of 3-5 top market trends with their potential impact.
- Identified customer pain points and opportunities for product innovation.
- Recommendations for new product features or service enhancements.
- Competitive landscape overview related to identified trends.