Develop a Fundraising Strategy for a Capital Campaign
Objective:
– Outline a comprehensive fundraising strategy for a major capital campaign.
– Secure significant philanthropic investments for large-scale projects.
– Engage major donors, foundations, and corporate partners effectively.
Description
Expected Inputs:
– [Non-Profit Organization’s Name: e.g., University, Hospital, Arts Center, Museum]
– [Campaign Goal (Specific amount): e.g., $50 million for new building, $100 million for endowment]
– [Campaign Theme/Name: e.g., “Building Our Future,” “The Power of Healing”]
– [Key Donor Segments: e.g., Major individual donors, Corporate foundations, Alumni, Board members]
– [Campaign Phases: e.g., Quiet phase, Public phase, Stewardship]
Results:
– A phased fundraising strategy outline (e.g., planning, cultivation, solicitation, stewardship).
– Identification of key donor segments and tailored engagement strategies for each.
– Recommendations for campaign messaging, marketing materials, and events.
– A structure for campaign leadership and volunteer involvement.